Busier Forestry Operations Lead To More Owners Heading Online To Search For Equipment

www.forestindustry.com ForestWire Media Release

For Immediate Release
Oct. 25, 2011

Busier Forestry Operations Lead To More Owners Heading Online To Search For Equipment

A Website Re-design For Hill Equipment Ltd.

Throughout the last year, forestry operations throughout British Columbia have seen a spike in production due to demand for raw logs in foreign markets. This equals good news for used forestry equipment dealers throughout the province, including Prince George, where business has remained steady for Hill Equipment Ltd.

In response to the increased demand for his inventory, the owner of Hill Equipment, Joe Hill, opted to invest in a website re-design. Hill Equipment, a family-owned used forestry and construction equipment sales company, chose Point One Media, the web solutions provider that created Forest Industry Network, to re-design its site.

Because it was important that the site's administrators be able to update their website on a daily basis as their inventory changes, Point One Media upgraded Hill Equipment into a online content manager system that is very simple to use. Now, updating their website comes as easily as typing up an email.

It was also essential that the new website allow foresters to quickly find the equipment they need. For example, site visitors can now view examples of Hill’s current inventory on the homepage.

“Along with this upgrade in technology, Hill Equipment decided on a website with a brand new look and feel that looks richer and makes it simple for site visitors to instantly find what they are looking for,” says Dana Leaman, account manager for Forest Industry Network.

Better yet, a visitor to the site is not slowed down by empty categories.

“One key feature of the Hill Equipment site is how it has been designed to only show visitors the categories in which there are products listed under, meaning that there are no empty categories visible on the site,” says Leaman. “That way, a site visitor never experiences the frustration of clicking on something, only to find no products available.”

In addition, a contact form below every piece of equipment gives the visitor the option of contacting Hill directly about that specific product. The technology Point One Media used to power the website for Hill Equipment will also help the website place higher in search engines and increase site traffic, which will lead to even more sales.

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About Hill Equipment Ltd.

Hill Equipment Ltd. is a family owned and operated used equipment distributor based in Prince George, British Columbia. The company maintains a large inventory of good quality used forestry equipment its Prince George location. Hill Equipment specializes in exporting used equipment to the US and other international markets. Being a major transportation crossroad, Prince George is a reasonable shipping point for most of North America.