I had a conversation with a close friend recently that naturally turned to our jobs. I told her I’m proud to work with an innovative industry that’s helping reduce greenhouse gas emissions.
Her eyebrow shot up. That reaction is not surprising, I told her. It’s counterintuitive for the public to see an industry that’s chopping down trees as a champion of the environment. Campaigns like Greenpeace’s “Resolute: Forest Destroyer” have garnered support from celebrities and use strong language to persuade the public that the company is wiping out “critical habitat areas” and “endangered forests.” read more >>